Story of lamborghini

History of Lamborghini                                                    

        Lamborghini Countach LP400 

Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars.Lamborghini's production facility and headquarters are located in Sant'Agata Bolognese, Italy. Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marques such as Ferrari. The company's first models were released in the mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel driveas the standard layout for high-performance cars of the era.

Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti and René Leimer and retired in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by 1984 and invested heavily in the company's expansion. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include theJalpa sports car and the LM002 high performance off-road vehicle.

The Mimrans sold Lamborghini to theChrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa and the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Groupwhere it was placed under the control of the group's Audi division. New products and model lines were introduced to the brand's portfolio and brought to the market and saw an increased productivity for the brand Lamborghini. In the late 2000s (decade), during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percent.

Watch of the collection

Rather more affordable, but still exquisitely crafted, is the new Lange 1. The brand's signature watch gets its first significant upgrade since its introduction back in 1994 with a new hand-wound movement, a slightly narrower bezel and a jumping large date display, which advances on the stroke of midnight.

The online fashion rental market in India, pegged at $3-4 bn, has been exploding with mushrooming startups and existing players even attracting seed funding. Obviously the fashionistas no longer believe in buying expensive designer wear when they can rent it at a fraction of the cost. Nivedita Jayaram Pawar explores this new trend in luxury clothing.

It's not taboo anymore to turn up at a high profile luxury event in clothes that are rented and not owned. Instead, it's considered practical and economical considering the sartorial demands of an increasingly busy social calendar. A hectic social life coupled with the onslaught of social media has made repeating ones clothing or accessory almost unforgivable and even social harakiri. So in such circumstances it makes little sense to invest thousands of rupees in clothes that will be worn once and be relegated to a corner of the cupboard.

What's the buzz all about

A decade ago, renting high-end designer wear was more or less unheard of. Women who didn't want to purchase an expensive dress for a one-time event were left to borrow from a friend. Designer gown and accessory rentals were the exclusive territory of celebrities and their stylists. But all that has now changed.